Making sure the numbers (and the thumbs) are continuing to go up, seems like a logical step for someone that distributes their product through social media. As content creators we spend hours and hours on Facebook, Instagram and Twitter; following and unfollowing, uploading images, commenting and returning DMs. But after a few years, this habit, for many of us, has become more of an addiction than a business choice. My need to make sure my business was continuing to climb was a huge part of my day, but I reached a point when I realized more of my time was spent analyzing than creating. Constantly refreshing the page to see who liked, commented or shared a post was completely unnecessary and took time away from the thing I really needed to do with my time. Create.
So my solution was to limit the amount of time I spent on social media. If I donâ€™t have a specific task that requires me to spend time on one of my platforms, I spend less than an hour browsing a day. All that time scrolling could be spent creating. Never underestimate the power of stepping away and experiencing past the screen. It was soon after I acknowledged how much of my day was spent looking at â€œstatistics,â€ that I had to remind myself that time is the ultimate resource. I was regularly checking stats for vanity reasons, a need for social validation. It felt great getting those notifications every time someone interacted with my content. But time is more powerful than money for one reasonâ€Šâ€”â€Šyou can always make more money, you will never earn back time spent. So wouldnâ€™t my time be better spent, working on my product and creating a product for people to value and believe in? And not just any peopleâ€Šâ€”â€Šthe right people. The people that will pre-order my album, go to my shows and tell a friend. The ones who will eventually be on social platforms liking and sharing my work. We value everyoneâ€™s double-tap equally, but never value the tap more than the person behind it.
I am saying this as someone who now treats their social media as a street team. Ten, maybe fifteen years ago, I would have had a group of real fans (and friends) outside record stores and malls, handing out CDs and flyers. Now, I quadruple my manpower by paying attention to my craft, delivering a product of quality via social media and having my real fans, take it to the masses. Coming to these conclusions has curbed my â€˜addictionâ€™ to social media. You will need to come back to your screen, the internet is an invaluable source of revenue for us, but it doesnâ€™t need to be all consuming. You wonâ€™t get the silk without the web, but youâ€™ll never weave if youâ€™re too caught up in the threads.